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Ok, the WCU folks and the Dillsboro folks doing it said I need to market online. I went to their class and I have a couple dozen “friends” or “fans”, now what do I do?
To make the job easier for you….so you don’t stumble through hitting the wrong keys, as I did…I found some videos that may offer help on how to spread your message about your business. The amount of free quality video content available on the Internet is truly phenomenal. Whatever you want to learn, there is almost certainly a video to teach you. The following videos are presented to help you market and grow your business, with some inspiration thrown in for good measure. Enjoy, and let me know your thoughts in the comments.
1.There’s no denying that Facebook can be an effective tool for your business. But how do you use effectively? This very well-made video by KershMedia.co.uk uses some great examples and explanations to help get you on track to forming a Facebook strategy to help grow your business. http://www.youtube.com/watch?v=S-NtLKAQr5s
2.Confused about the dos and don’ts of Facebook? This high-quality video by Angela Giles explains it all. She offers great tips with examples, screen shots and other useful information. Don’t let Facebook continue to be a mystery. Watch this video and get the answers you need. http://www.youtube.com/watch?v=uijXVMKgZ9M
3. I haven’t started to “tweet” but this video focuses on Twitter as a marketing tool. The panel, made up of representatives from Salesforce.com, Virgin America, and Twitter, is very helpful and of course extremely knowledgeable about this topic. http://www.youtube.com/watch?v=uJd84HsDV6c Here is a link to Twitter 101 for more info http://business.twitter.com/twitter101
4. Many marketing experts are now recommending we use blogs as the centerpiece of our marketing and direct FaceBook and Twitter to them. You can also set up your blog as a newsletter and folks simply sign up to recieve it and you do not have to hire, I-Contact or another service. (This blog is set up that way. So sign up right now 
http://dillsboro.wordpress.com/?p=46&preview=true&blogsub=confirmed#subscribe-blog ) and while you’re at it sign up for the dog bakery blog, too. http://otowpub.wordpress.com/?blogsub=confirmed#subscribe-blog A simple newsletter you can send out free. Here is a really simple video on how to set up a blog http://www.youtube.com/watch?v=PMaxdVC-rpo Here is why you may want to blog http://www.youtube.com/watch?v=CWWP4JYTidU
5. Put video on whatever you do, your blog, FaceBook, whatever…people watch it…..you’ve been watching it. It took me about 1/2 hour and a $69 video camera to make.
I will help you if you need it. Google rates video very highly in their search and the more video we have of shops in Dillsboro the more interest it will generate for anyone thinking of visiting, writing about us , etc.
6. This has nothing to do with social media…but I sometimes go to a TED video or the site to set myself back on track. Maybe it can help you, too. http://www.youtube.com/watch?v=Cpc-t-Uwv1I&feature=related
Let me know what you think ….am I helping you? How can I help? Comment here now!
These videos are all so great and instructional! You have really done your research and you are a GREAT resource for social media too! I am really proud and you are doing a terrific job!